When friends ask me how ClickMinded is going, or when someone asks whether or not we are growing, I like to say that ClickMinded used to be a dumpster fire that makes money in spite of us and not because of us.
I have been doing digital marketing for almost 10 years now, but it was only recently that it started to feel like this business was not constantly on fire.
The list of things that went wrong every week was ENDLESS.
In fact, the most infamous example is perhaps the launch of version 5 of our SEO Course in the summer of 2017
That changed when we started using Standard Operating Procedures (SOPs)
SOPs are just really comprehensive checklists. They are EXTREMELY DETAILED instructions that anyone can follow to perform a specific task and get the same outcome over and over again.
We’re creating SOPs for everything in ClickMinded’s day-to-day operations. From small tasks that take a few minutes to complete, to complex processes that have dozens of steps.
SOPs allow us to operate large and complex campaigns (like launching a product or creating six online courses simultaneously) without overlooking important steps—which leads us to drastically reduce the number of mistakes we make and increase the effectiveness of our marketing strategy.
We created the SOP Library to solve a major problem for anyone trying to learn digital marketing.