Selling products on the Internet used to be one of the easiest ways to make money online. These days, intense competition is driving online business owners into the madhouse (or the “poor house” if you’ve seen the cost of paid traffic lately… yikes!) Unlike others who are fixated on complex ad techniques to overthrow the competition, a friend of mine, named Bank, has been swiftly dodging them all… and selling nearly 7-figures per month in the process. I first met Bank at one of my masterminds when he was new to the eCommerce circle. That’s when my team picked up on a major flaw in his business. He was relying on a small handful of products to keep his income stream flowing.