CORE Discovery

Why do you need a discovery session?
When a client approaches you for a design project, you jump straight into the work. Deep into the project, you realize what many of us in the industry have experienced—endless rounds of revisions and loss of control in your process.

You have to learn what’s important to your clients.
Your client is coming to you not because they want something designed, but because they need a problem solved. Asking the right questions will guide you to the answer, and give your client the chance to share their goals and expectations.

This is where CORE Discovery steps in.
CORE Discovery is a collection of 6 key exercises designed for you and your clients to get aligned on the vision. It empowers you to hold discovery sessions that will turn you into an unparalleled strategic leader and valued partner to your clients.

Work Together
These exercises allow you and your client to work together to devise a solution. Speak to your clients in a whole new way.

Build Amazing Brands
Go beyond the logo. Define what makes your client’s brand different and worth noticing.

Clarify and Focus
Align on the design direction from the first meeting. Keep the project moving on task and on track.

Inside This Course

What’s Included

Ask questions that lead to solutions
Find out what problem your clients need to solve and what’s important to them and their business. Determine the customer profiles, brand attributes, and establish the creative brief.

From “order-taker” to strategic leader
You’re not just a designer. You can move the discovery sessions along smoothly and efficiently to land on the client’s vision. You’ll help them exceed their goals and clearly provide a plan of action.

Find their X-factor
Help clients see why their brand is different and not just another “I do that, too” company. Using the insights from the discovery session, you’ll be able to create designs that are unique and exciting.

Turn strategy sessions into a service
The discovery meeting is an essential and necessary step to architecting a brand. It’s what sets the course for everything to come. You’ll quickly learn that this is the most valuable asset to your process, and that you can charge for a discovery session before you charge for the deliverables.

Everything you need to execute your next discovery is here:
Discovery Templates
Client Strategy Session Videos
6 CORE Discovery Wall Printouts
6 Key Exercises
Q&A Webinar with CORE Discovery creator, Jose Caballer

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