STOP RUNNING ADS UNTIL YOU READ THIS////
Just wanted to give some quick Marketing tips before I went to bed…
I’m not going to waste your time up here with stories and uninteresting copy when all you really want are the tips..
So let’s jump into this stuff.
Tip 1) START BROAD
– I can’t emphasize this one point enough..
I’ve seen way too many people getting super specific with their audience before they’ve ran their first ad…
The fact of the matter is, if you start broad, you can see what’s working, and then fix your audiences based on that information.
I have a client, we’ll call him A-dawg..
I got A-dawg dialed in, in 2 days..
Because we started broad, saw what was working, and fixed our audience based on that information..
Tip 2) SECOND GLANCES
– You know how when you’re at the bar, and you see a super attractive girl/guy and then you look away, and you look back real fast to get a second look?
That’s what we’re after with ad campaigns.. It’s about the second glance.
The potential prospect is scrolling through their newsfeed..
Something catches their eye but they’re scrolling so fast they pass it, and they feel the NEED to go back up..
That’s what it’s all about. Second glances. Grabbing Attention.
Tip 3) LOCKED IN
– This is the 3rd and final tip.. LOCK THEM IN..
What I mean by that is, once you have their attention, keep it.
It’s a lot easier said then done..
But in order to do this you really have to understand your market..
You have to understand your target audience..
Because to keep attention, you have to push pain.. and to push pain, you have to be in tune with what your market is wanting, and the DEEPEST reasons why they’re wanting it..
RECAP: Start broad, Grab attention, keep attention.. KNOW YOUR MARKET. Study it and really dive deep. Push the pain of your prospects..
There ya go guys, I hope this helped some of you in some way!